WELCOME TO $ATHL

Launching ON April 3, 2025 (at 3:00pm EST)

THE only SPORTS UTILITY COIN representing ALL ATHLETES AND a REvolution in fan MONEY

Engagement Rockets to the Moon with ATHL

Today: Only the top 0.1% of athletes achieve star status, leaving the other 99.9% under-monetized relative to their content and entertainment value. Meanwhile fans and younger generations seek increasingly more interactive sports experiences, and true participation beyond just watching on TV.

Digital media rights and fan engagement are the next big territory in sports, primed for explosive growth to meet the demand of an era dominated by social media and fans owning their participation.

The Future: Fans command the market and own a piece of the action, as ATHL transforms sports into a dynamic global market where every athlete, creator and sports asset is tokenized and buyable borderlessly.

Fans become stakeholders, scouting and discovering new athletes early in their careers better than teams can. With Ai-charged gamification, fans are empowered by real-time data insights to trade and profit, with no limits, from their knowledge and skill in an exciting crypto sports market.

Revolutionizing Sports WITH FAN FUEL

ATHL is a pioneering sports system token that's transforming fan-to-athlete interactions, the speed and scope of data-analytics, and how money flows in sports. The ATHL project team purposefully designed a utility coin able to fuel the high-velocity tokenization that ATHL enables — as every live sports moment triggers a whirlwind of buying, trading and FOMO, all occurring in real-time on social media. The ATHL platform empowers athletes, creators in sports entertainment, and even brands to fuel their dreams and rise to stardom, supported by a fan community that benefits alongside when they grow!

  • Empowering Athletes at all levels from high school to amateur to pro, everywhere across the globe.

  • Rewarding Fans who are now stakeholders and benefit financially as their fuel drives the outcomes.

FORGET NFTs. Welcome to Fan TokenS

NFTs are outdated for today’s market. ATHL’s line of fan tokens are the next evolution, allowing fans to buy into athletes, brands, and creators. Fan tokens are more liquid because they’re are all interchangeable with ATHL and can be traded as fast and fiercely as meme coins or held for the long term.  This is more than fandom—this is fan empowerment, where sports passion, knowledge and skill can quickly spiral into life-changing profit.

  • AFTs (Athlete) Fan Tokens: Any level of athlete, in any sport, anywhere in the world (we’re guesstimating there are 100 million across the world). Fans know best and are the best scouts.

  • BFTs (Brand) Fan Tokens: Any sports-related brand (the best known NIKE-level companies, as well as the new ones that no one knows is popping yet).

  • CFTs (Creator) Fan Tokens: Any creator in sports, like influencers, models, YouTubers, broadcast anchors, bloggers, etc. (Pat McCafe, anybody?)

Social Media ABUZZ

Expect pro athletes to invest in amateurs, sparking viral sensations across high schools and colleges posted all over social media. ATHL's leaderboards and gamified rankings fuel this buzz, turning every sports highlight into an amplified celebratory social media moment, if not a blockbuster one. It's the Nike of the new generation, a symbol of ownership for fans, and that crypto-life for the next generations.

  • Bouncing Off Social Media: AFTs leverage athletes’ own social media accounts and via text/email (as well as on partner sites and media where ATHL live content can be easily integrated by API).

  • Success Breeds Success: Brands integrating the 24/7 activity of ATHL can generate their own viral moments, turning every play into shareable content. Athlete success is now brand success.

  • Game-Style Leaderboards: Capturing everything from trending athletes, fan scores, and even competitions blending teams of fans and athletes.

TEAM OWNERS VIBE WITH ATHL

ATHL is already gaining traction among professional sports team owners, and where crypto meets the real world. This is about building broad-based infrastructure where the owners thrive in the love, as fans and creators uplift athletes! We’re working to make ATHL usable to buy tickets. merch and stadium concessions, and even physically in shops for the best products. It's where crypto meets the real world as part of the next-gen sports payment and loyalty infrastructure.

  • Real-World Applications: Use ATHL to purchase sports goods, merchandise, and event access.

  • Infrastructure Integration: Professional sports team owners are already exploring ATHL’s potential to enhance their operations.

HERE’S OUR PLAYBOOK

  1. Athlete Coin ($ATHL) is a utility token built on Solana, and the only currency usable in the ATHL platform. 

    • ATHL will be available on exchanges such as Coinbase for purchase and trading, and is also earnable in our play-to-earn apps, so you can spend zero dollars yet build a large ATHL wallet. 

    • Use ATHL to buy Fan Tokens (and later real world purchases).

  2. Fan Tokens are like cryptocurrencies representing each athlete (or brand or creator), and as abbreviated are: AFTs, BFTs (brands), and CFTs (creators).

    • Fan Tokens enable athletes to bring in significant amounts, as much as $50 million worth of ATHL.

    • Fan Tokens are traded just like meme coins, but only on ATHL.live where our proprietary real-time data will be integrated (and a handful of exchanges/markets so exceptional we want to partner with them).

    • An Instagram-style site lets athletes create a profile and provide links to instantly mint and sell Fan Tokens, while fans can browse all the leaderboards and trade tokens. 

  3. How we collect proprietary data is through immersive ‘TapStats’ apps and SDKs coming soon that gamify crowdsourcing of sports metrics. ATHL data is the fastest in the world (sub-second delivery) and with Ai built-in from day one, we can generate heat maps, translate metrics into unprecedented real-time insights, and even calculate odds of events outcomes. 

    • Fans rewarded with ATHL for their accuracy, as they tap to record specific metrics during live sports. 

    • Currently TapStats apps are only available for boxing / MMA but the ATHL ecosystem has plans to build relevant collection markers in several sports.

    • To cover every sport, ATHL will later be releasing an SDK so any coder/developer can build tapping apps for their sport, no matter how niche it is.

  4. A Virtual Sports Market: All fan tokens (AFTs, BFTs and CFTs) can be traded for each other, or back against ATHL, creating a highly liquid ecosystem with arbitrage possibilities as live sports data from our apps is flashed in real-time. 

    • Initially a centralized exchange in order to iterate and develop; with goal to become a decentralized exchange (DEX) within 3-years. 

ATHL TECHNOLOGY SCALES, A LOT

Imagine a world where the financial-rail isn't just cheaper and faster but also extends your market reach like never before. ATHL uses cryptocurrency as a gateway to connect with millions around the globe who were previously beyond the reach of conventional credit card or fiat systems. We can offer products at remarkably lower prices - around $1 instead of the $10 typical in conventional systems.

This isn't just a transaction; it's a transformation in the money of sports. We guesstimate there are one million athletes globally. But let’s say there are 20,000 athletes the world’s fanbase really cares about who would sell out their AFTs, that makes the addressable market a whopping $1,000,000,000,000 — roughly the market value of Apple, Microsoft, NVIDIA, Amazon, Meta, etc.

  • The math: Each Fan Token issue consists of up to 1 million tokens, priced at $1 for the very first token, with each token rises fractionally in price until the last token is sold for $151.00.

  • For clarification, the 1st fan token costs $1.00, the 2nd token costs $1.00015, the 3rd token $1.0003, and so on,.. until the 1,000,000th token which costs $151.00.

  • If all tokens are sold, more than $50 million is generated for each athlete (brand or creator) in crypto-capital that they didn’t have before.

Fan Tokens Strengthen an Athlete’s Personal Brand

Fan token purchases go beyond financial support—they are a powerful way for fans to show appreciation, respect, and loyalty to their favorite athletes. By issuing their own fan tokens, athletes, brands, and creators gain a direct connection to their supporters while unlocking new opportunities for growth and collaboration.

A key philosophy of the ATHL ecosystem is the Pay It Forward model of reinvesting in the fan tokens of rising talent, helping to fund the next generation of standout athletes, brands, and creators. This isn't charity; it’s a strategic investment in the future of sports. Those who recognize and back promising talent early can multiply their fan token income.

  • Top athletes drive viral engagement by publicly supporting emerging talent, creating social media moments that elevate both themselves and the athletes they back. This exposure fuels excitement, encouraging more fans and investors to participate.

  • Rising athletes gain recognition as they receive investments from well-known sports figures, increasing their credibility and attracting new fans. By actively sharing their journey and personality online, they can further amplify their reach.

  • The broader sports community thrives as athletes, content creators, and coaches build connections through these investments. By supporting one another, the ecosystem expands beyond just individual athletes, making an impact on the entire industry.

Fan tokens are more than just digital assets—they create a self-sustaining sports economy where success is shared, visibility is amplified, and opportunities are multiplied for everyone involved.

Fan tokens are designed for athletes at any level, anywhere in the world—from high school hopefuls to retired professionals. They provide underfunded athletes with the exposure and financial support they need while giving pro athletes an opportunity to earn additional income and reinvest in the next generation of sports stars

The Future Awaits. HERE’S WHAT’S TO COME

This platform isn't just about watching; it's about participating, elevating athletes and brands to new heights, with fans reaping the rewards as stars shine and new ones get catapulted into the spotlight.

  • To strengthen the ATHL community and maximize opportunities for rising athletes, we are continuing to develop the Pay-It-Forward Program into a dedicated ‘give back’ opportunity with features such as opening-up each athlete’s Pay-It-Forward portfolio to the public, allowing fans to see exactly who their favorite stars are investing in, and even copy that if they wish.

  • Next Level Engagement: Fantasy events that redefine interaction and competition, where Fans x Players (or Peer Teams) compete against one another in fantasy play.

  • ATHL-Generated Competitions Expect athletes and peer-formed teams to challenge other athletes / teams to competitions on the ATHL web and outside of the leagues, all streamed and scored by fans in ATHL apps.

FAQS

  • Investing in fan tokens is an engaging and strategic way for fans to support athletes, brands and creators while unlocking real earning potential.

    • Invest in Real Talent, Not Hype or Scams – Unlike meme coins, fan tokens represent real athletes with evolving careers, skills, personalities, and social presence.

    • Back Rising Stars Early – Spot and collect underrated athletes before they break out.

    • AFT Value is Multidimensional -  AFT values change not just based on wins and losses, but on the athlete’s social media presence, personality, life story, sportsmanship, performance, and fan engagement. AFTs can be used throughout an athlete’s lifetime and will likely continue to grow in value as the person contributes value to the sporting community even well after retirement. 

    • Exclusive AFT Holder Access – Significant holders will get access to numerous VIP fan-athlete engagement events, signed gear, and fan voting perks.

    • Sliding pricing encourages early buying, with each token rising fractionally in price until the last token is sold.

    • Early buyers can resell their token(s) after a predefined waiting-period of multiple days.

    • Throughout the initial sale of the 1 million Fan Tokens, the AFT is tradable in the ATHL Virtual Sports Market at whatever prices the open public market yields. (For instance if the current price of the AFT is $51.50, an early buyer who wants to sell to capture profit can enter a sell order at the lowest price they are willing to accept.)

    • Market-Driven Prices Create Upside: After the Fan Token issue sells out (at #1,000,000) there is no cap on pricing, and we expect the most popular issuers of fan tokens to have pricing that reflects a combination of their influence, viral highlights, social media, sportsmanship, and level. 

    • 80% to the Athlete (Brand, Creator): 80% of Fan Token proceeds, which are received in ATHL, go to the athlete, brand, or creator. These are unlocked according to a schedule, or earlier upon issuers participating in Pay-It-Forward (see below).

    • In addition to cash, Fan Token issuers gain the benefit of ‘fan retargeting data’ that encompasses deep and highly quantified metadata around fan locale, age, personal spending patterns, activity level, sports they like, brands they like, creators they follow, etc. 

    • 20% to ATHL Platform: for platform development, rewards, VIP events, and operations. 

    • Pay It Forward: Issuers can unlock their ATHL earlier (for transfer to an exchange for sale and cash redemption) by reinvesting their ATHL proceeds in high-return athletes, brands and creators. This is an opportunity for give-back, exposure, as well earning sizable returns if they identify future athletes, brands, and creators who succeed. 

    • ATHL earned from Fan Tokens is locked and available for trading on ATHL’s internal exchange, only released to external exchanges (where it can be cashed out) subject to certain legal terms and conditions that are subject to change without notice. 

  • Here’s how to do it, step-by-step:

    1. Create Your ATHL Account & Launch Your AFT 

      • The web app functions like an “Instagram for athletes,” featuring profiles, sports highlights, and exclusive content—with direct links for fans to invest in your AFT.

    2. Integrate Into ATHL’s Influencer and Distribution Network 

      • ATHL is partnering with top athlete opinion leaders, brands and sports content creators to attract new users and increase platform visibility for all athletes on the platform.

    3. Engage in Events to Drive AFT Sales and Increase Connection to Fans

      • Promote the Pay It Forward Fund in all media communication by sharing how you plan to reinvest in underfunded athletes, inspiring fans to support your AFT.

      • Participate in online and in-person events, meetups, and interactive experiences to connect with fans and attract more AFT investors.

      • Stay Active on ATHL WebApp & all Social Media by posting highlights and personal stories, including links to your AFT page for easy purchases.

      • Highlight Charitable Contributions. If you support charities or causes, talk about how your AFT proceeds help fund these initiatives.

    4. How Fan Tokens Benefit Fans

      • Investing in Fan Tokens is an engaging and strategic way for fans to support athletes while unlocking real earning potential. 

      • Unlike meme coins, AFTs represent real athletes with evolving careers, skills, personalities, and social presence.

  • No, we have designed our system with multiple safeguards to prevent rug pulls and other market manipulation from the issuers of coins (athletes, brands and creators) and from general investors:

    • Revenue Incentive: Athletes, brands, or creators receive 80% of the revenue from initial token sales, and 1% of revenue from all secondary sales. This gives them a strong incentive to maintain the token's value rather than abandoning it.

    • Limit on Self-Purchasing: If an athlete wants to buy their own tokens, they can only purchase up to 0.5% of the total supply, which is 5,000 tokens. This prevents them from buying a lot of their tokens back to manipulate the price.

    • Daily Sale Limits on all Investors: We limit how many tokens an individual athlete or investor can sell each day to 5% of the average daily trading volume. This prevents whales from flooding the market and crashing the price. We will be continuously monitoring our platform for market manipulation from individuals and groups of investors. If a group of investors is found to be driving the price down, the entire group collectively can only sell up to 5% of the average daily trading volume. 

    • Circuit Breakers: To prevent coordinated market manipulation and an overreaction to breaking news, the trading for a single athlete fan token will be paused for 24 hours if that fan token price drops by more than 10% in a 24 hour period. Circuit breakers are used in many stock, commodity and cryptocurrency exchanges to provide stability and order to trading environments. 

    • Limit Buy Orders: When an athlete sells their tokens, we use something called "limit buy orders." This means we set a minimum price for each sale that's always the same price or a little higher than the last trade price. So, athlete sales can not drive the price down.

    • Advance Notice From Players: Issuers of Fan Tokens are required to disclose sales of their ATHL at least 3 days prior to any such sale. 


  • No, the ATHL Exchange will not be affected by Solana congestion because these trades do not take place on the blockchain. Instead:

    • Off-Chain Ledger: We will maintain our own ledger for all buy and sell orders. This means transactions are processed much faster since they don't need to wait for blockchain confirmations.

    • Speed, Efficiency and Scalability: The speed of trades on our platform will be extremely fast, avoiding the congestion issues that can sometimes occur with on-chain transactions on networks like Solana.

    • Cost Efficiency: Since we're not paying for gas fees with every transaction, the cost of trading on our platform should be lower, benefiting users by reducing the fees associated with each trade.

    • Security Considerations: While trading off-chain speeds things up, we'll still ensure security through our own robust systems, including regular audits and secure storage of data.

    However, keep in mind that while trading is off-chain, the final settlement of tokens might still involve blockchain interaction for security and transparency, but this is managed in batches or at specific intervals to minimize congestion impact.

  • Our approach to security on the Athlete Exchange includes several layers of safety:

    • Off-Chain Trading: Trades do not occur on a blockchain; instead, we manage all buy and sell orders on our proprietary ledger. This reduces the exposure to common blockchain vulnerabilities like smart contract hacks.

    • Reversal of Fraudulent Transactions: In the unlikely event of a sophisticated scam or hack on our exchange, we have the capability to reverse affected orders. This means we can restore funds to users whose accounts were compromised, ensuring they are made whole.

    • Exclusive Trading Platform: All fan tokens must be traded exclusively on the Athlete Exchange. Since these tokens aren't standard cryptocurrencies, they can't be traded on other platforms. This reduces the incentive for hackers, as stolen tokens would have limited utility outside our ecosystem.

    • Enhanced Security Measures: We employ advanced security protocols, including regular security audits, multi-signature wallets for token storage, and real-time monitoring for suspicious activities to prevent and respond to threats.

    While no system can claim to be completely immune to hacks, our design aims to minimize risks and provide mechanisms for quick recovery should an incident occur. 

  • 1) ATHL became possible as the result of patented technology that was granted in April, 2023.

    2) Solana’s technical advancements in 2024 enabled a coin that allowed payment for data collection in real-time and at scale, as well as things like hybrid token-NFTs, Blinks, stakeability for content inviolability and moderation, and access via low-enough price points that weren’t viable before.

    3) Direct fan-to-athlete support via live-minting of player AFTs (our next-gen innovation of NFTs specific to sports).

    4) Regulatory clarity by eliminating fiat and moving to play-to-earn (zero cash or credit card on-ramp required) we can onboard U.S. users and the rest of the world.

  • While there are coins linked to data, they typically focus on offering a marketplace for trading or buying data. We’re different in a few key ways:

    Generated and Proprietary: Our data is entirely proprietary and generated in real-time, so we don’t have to pay license fees nor spend on costly data acquisition.

    Crowdsourced in Real-Time: All of our data is crowdsourced, captured and analyzed in real-time (sub-second) as the event unfolds, with similar (if not higher) accuracy than competing commercial datasets today.

    Patented Process: We hold a patent on crowdsourcing sports event data, giving us a strong competitive advantage.

    Instant Utility: As soon as data is collected, we analyze and publish it in real time. This is key for users, sports betting, NFT investors, sports teams and leagues for understanding performance, as well as broadcasters for delivering insights to fans.

    Plus: This entire process enhances fan engagement, making watching and discussing sports even more exciting.

  • The price of fan tokens can fluctuate based on supply and demand on our exchange:

    • Public Trading: Once fan tokens are bought by the public, individuals can decide to sell them at whatever price they choose through:

      • Limit Sales: Users can set a specific price at which they're willing to sell their tokens. If no one buys at that price, the tokens remain unsold until someone is willing to pay that amount.

      • Current Limit Buys: If there are existing buy orders at or above the price a seller is asking, the sale can happen instantly at the highest available buy price.

    • Market Dynamics: If there are more sellers than buyers at a given price, or if the demand for a token decreases, the price might go down. However, if demand increases or there are more buy orders than sell orders, the price could rise.

    • No Guaranteed Price: We do not control the price after tokens are in the hands of the public; it's determined by the market. This means prices can go down if there's less interest or if there's an oversupply of tokens for sale.

    • Long-term Value: The perceived value of tokens might also depend on the performance, popularity, or success of the athletes, brands, or creators associated with them. Engagement, achievements, or new partnerships can influence price positively.

    Remember, like any market, the price of fan tokens is subject to volatility, and there's no guarantee that the price will only go up. It's important for token holders to understand market dynamics and manage their investments wisely.